Mendy's Photography
A new logo and Webflow website for a New Jersey event photographer with over 13 years of experience, designed to showcase his work, present his packages clearly, and turn visitors into booked events.
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About the Project
Mendy Moscowitz is a New Jersey event photographer specializing in Bar and Bat Mitzvahs, family portraits, weddings, and corporate events, with more than 13 years behind the camera. His previous site covered the basics: four service cards, a short bio, testimonials, and a contact form. But it led with weddings even though Bar and Bat Mitzvahs were the heart of his business, sent every gallery button to the same place, and listed add-ons like photobooths and albums in a single line with no detail or pricing. Families could see that he took photos, but not why he was the right choice for their simcha. This project covered a new logo, site strategy, design, copy structure, and a full Webflow build, including a CMS for albums and a blog.
The Vision
For a photographer, the images are the pitch. The vision was a site that steps back and lets the photography lead, paired with a warm, personal tone that reflects how Mendy works with families: patient, attentive, and focused on the moments that matter most.
The Goals
The redesign was built around three core goals:
- Showcase his event work through a gallery and curated albums
- Present packages and add-ons clearly so families can plan with confidence
- Make booking easy by answering questions upfront and simplifying inquiries
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