Chaya Moscowitz Designs

Gut Health

A brand identity and user-friendly website for a gut restoration program — designed to make wellness feel simple, clear, and approachable.

About the Project

Gut Health is a concept project I created to explore how UX/UI design and branding can elevate the digital experience for a wellness program. The project centered around designing a website for a gut restoration program that guides users through educational resources, meal planning, and program sign-ups in a clear and supportive way.

The Vision

The vision for Gut Health was to build a digital presence that feels fresh, trustworthy, and approachable. Since gut health can be a sensitive and complex topic, the brand needed to balance professionalism with warmth — creating an inviting space that motivates users to take control of their health journey.

The Visual Identity

The branding for Gut Health is built on a palette of soft pastel blue, yellow, and green. These colors were chosen for their psychological associations: Blue for calmness, clarity, and trust Yellow for optimism, light, and energy Green for balance, health, and renewal Together, they create a light, restorative atmosphere that feels supportive without being clinical. Clean, modern typography paired with soft organic accents reinforces a sense of accessibility and care.

The Website

The website design focused on guiding users through the program in a way that felt simple and encouraging, not overwhelming. Content was broken into digestible sections with strong visuals, clear calls-to-action, and intuitive navigation. Key Features:

Why It Matters

Gut Health demonstrates how thoughtful UX/UI and branding can transform a wellness program’s reach and impact. By combining clarity with warmth, the design encourages users to engage deeply, trust the program, and take positive action toward their health.

Ready to Reflect the Depth of Your Work?

If this project resonates and you’re ready to align your brand and website with your message and mission — I’d love to help.

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