Ashirus Coaching
Brand strategy, identity, and a seven page Webflow website built to help Aryeh Gurewitz step into his next chapter as a premium wealth coach.
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About the Project
Aryeh Gurewitz came to me with a coaching business that had outgrown its original site. The old platform, Frum Greatness, was built on Kajabi and no longer reflected where his work had gone or who he was serving. This project covered the full scope: brand strategy, visual identity, copywriting across seven pages, a complete Webflow build, email integration, and a full migration off the old system.
The Vision
Aryeh needed a brand that matched the depth of his coaching, not just a new coat of paint on the old site. The goal was a presence that felt credible, warm, and built to grow with him, something that could carry his voice and his client relationships into the next stage of his business.
The Goals
Rebuild the brand from the ground up so it reflected Aryeh's current work and audience. Migrate cleanly off Kajabi without losing SEO ground. Create a site structure that made it easy for prospective clients to understand his offers and take the next step.
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