Sarah Chen Dating Coach

We crafted a warm and empowering brand identity and website for Sarah Chen, a dating coach who supports divorced moms ready to step into love again. The result is a grounded, emotionally intelligent platform that builds trust and guides visitors toward 1:1 coaching with ease.

About the Project

Sarah Chen is a dating and confidence coach who supports divorced moms as they re-enter the dating world with self-trust, clarity, and a sense of wholeness. This was a concept project designed to showcase how branding and thoughtful UX/UI design can help a niche coach communicate her message clearly and connect with the women she’s here to serve. Sarah came to this project with a clear heart-centered mission — but she needed a brand and website that could hold that message powerfully and consistently.

The Vision

Sarah’s coaching practice needed to feel grounded, feminine, and emotionally safe — a place where women could come as they are and feel supported in rebuilding their confidence.She wanted her brand to feel:

  • Soft but strong Warm and welcoming, not clinical or “coaching-y”

  • Centered around realness — no false positivity or polished personas

The Visual Identity

The brand’s visual identity evokes warmth, safety, and emotional connection. The palette blends terracotta, blush, beige, and sage — signaling strength, softness, and growth. A timeless serif for headings and a rounded sans-serif for body text balance elegance with approachability. Clean layouts, hand-drawn textures, and hero images of Sarah herself create a grounded, personal feel that mirrors her supportive coaching style.

The Website

Design Priorities:

  • Clear communication of the 1:1 offer Personal tone of voice — as if Sarah is speaking directly to her ideal client

  • Strong but soft CTAs throughout

  • Emotionally attuned visuals

  • Mobile-first design

Why It Matters

This project was an example of how deeply aligned design can hold space for real transformation. Even though it was a concept project, the impact of this kind of branding and web presence can be massive. For coaches like Sarah, it’s not just about looking professional — it’s about making it easy for the right women to say yes to the support they’re ready for.

Ready to Reflect the Depth of Your Work?

If this project resonates and you’re ready to align your brand and website with your message and mission — I’d love to help.

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