Aligned Presence Audit

Noam VeShalom

Case Study: Branding & Web Design for Noam VeShalom Coaching

About the Project

Noam VeShalom is a Behavioral Development Coaching Program for Yeshiva students to help them grow in their personal lives and connect to their learning and to G-d in a way that feels personal and real. Moshe came to me needing a brand and website that reflected the depth and professionalism of his work in order to reach more aligned clients. His previous branding was too DIY and wasn’t fully capturing the quality, power, or authenticity of his coaching.

The Vision

Our vision was to create a brand identity and website that felt authentic, clear, and professional while also being relatable to Yeshiva students and their parents. We wanted the brand to communicate both understanding and strength — pairing emotional connection with professional clarity. Moshe’s goal was for visitors to feel seen, supported, and inspired, while easily engaging with his content and navigating the site.

Expand reach and attract aligned clients who connected with the depth of Noam VeShalom's Coaching.
Elevate professionalism so that his services would be taken seriously by parents, educators, and students.

The Visual Identity

The visual identity is centered on a calming yet powerful palette of blues, gold, and neutrals. Blue was chosen for its psychological association with trust and safety, while gold provides a strong and uplifting contrast. Together, they create a grounded but inspiring tone. The typography and logo redesign emphasized professionalism and flexibility — creating a clean, modern system that could easily adapt across platforms and collateral while still honoring Moshe’s original concept.

The Website

The website was built to prioritize storytelling, conversions, and user experience. Each section was written and designed to flow naturally, making the content easy to read and engaging for students, parents, and educators alike. Mobile optimization was a key focus since much of the audience would be accessing it on the go. Highlights include a streamlined call-to-action strategy (free discovery calls), clear service breakdowns, and copy that balances empathy with authority.

Clear service pages that explain offerings in simple, relatable language
Strategic calls-to-action to guide visitors toward booking a discovery call
Mobile-first design for easy access on phones and tablets
Clean, modern layout that keeps the focus on Moshe’s message and story

Why It Matters

This rebrand gave Moshe the confidence and tools to present his coaching work with clarity and professionalism. With his new brand and website, he was able to confidently approach Yeshivos and Rabbis, who could immediately see and understand the impact of his work. The launch led to increased interest, discovery call bookings, and an overall stronger presence in his niche. By aligning his message, visuals, and digital presence, Moshe can now focus fully on what matters most — helping Yeshiva students grow into the best versions of themselves.