This retainer is how we keep building consistently and strategically on the branding and the website.
The brand refresh and website launch were a great starting point. As your coaching practice grows into new offers, new platforms, and new opportunities, a retainer means you have a dedicated design and marketing strategy partner in your corner every month.
Keeping every platform, asset, and touchpoint on brand and cohesive.
Email sequences, lead magnets, and workflows that work for you attracting and converting new clients.
An outside perspective that understands your brand, your mission, and your audience.
The ability to quickly create or revise new offers, assets, and systems without starting from scratch.
At the start of each month we identify what to focus on — whether that is a new page, an email sequence, or a client document.
Design, strategy, and systems work happens on my end. You stay focused on coaching. Check-in calls keep us aligned and give you space to think things through out loud.
Feedback is built into the process. We review and refine each deliverable to meet your standards. Nothing goes live without your sign-off.
At the end of each month you receive a summary of what was completed, hours used, and suggested priorities for the month ahead.
All tiers include a monthly recap, priority email access, and a 24–48 hour response time. Additional hours are billed at $125/hr.
| Compare tiers | Maintenance & execution Foundations $1,000 per month · 3-month minimum 8 hrs / month You bring the direction. I handle the execution. | Strategy & new initiatives Partnership $1,500 per month · 3-month minimum 12 hrs / month We discuss ideas together and keep your brand moving forward with purpose. | ★ Recommended Growth $2,500 per month · 3-month minimum 20 hrs / month I function as your embedded brand and marketing director. |
|---|---|---|---|
| Scope — included in all tiers | |||
| Website updates & maintenance | ✓ | ✓ | ✓ |
| Design asset creation | ✓ | ✓ | ✓ |
| New offer pages & platform buildouts | ✓ | ✓ | ✓ |
| Email marketing & automations | ✓ | ✓ | ✓ |
| Scope — Partnership & Growth only | |||
| Proactive strategic recommendations | — | ✓ | ✓ |
| Multi-channel brand rollout & management | — | — | ✓ |
| Content systems & social asset creation | — | — | ✓ |
| Monthly priorities roadmap (planned ahead) | — | — | ✓ |
| Access & communication | |||
| Calls per month | 1 | 2 | Weekly |
| Response time | 24–48 hrs | 24–48 hrs | Same day |
| Priority access channel | WhatsApp + email | ||
| Unused hours roll over | — | — | ✓ (one month) |
| Detailed monthly recap | Summary | Summary | Detailed + next-month plan |
| Select Foundations | Select Partnership | Select Growth | |
Reply to let me know which tier feels right, or if you have questions before deciding. We can start as soon as the website launches.
Reply to this proposalYour rate is locked for the first 3 months. Any change requires 30 days written notice.
Hours are tracked monthly and summarized in a recap sent at the end of each month.
Additional hours beyond your included allocation are billed at $125/hr.